Cinema enthusiasts, rejoice! Cinema Lovers Day 2024 is set to make waves with an irresistible offer that makes watching the latest movies more affordable than ever. On 20 September 2024, theaters across the nation will provide regular seating tickets for just ₹99, with premium experiences like IMAX, 4DX, MX4D, and gold seats available for ₹199. This initiative, aimed at reviving theater attendance and boosting occupancy rates, promises to be a memorable day for moviegoers.
The recent years have been challenging for the cinema industry, with dwindling ticket sales and lower occupancy rates. To counter this, theaters are introducing Cinema Lovers Day, an event designed to draw crowds back to the big screen. Both multiplexes and single screens are participating, making it a nationwide celebration of cinema.
Prominent multiplex chains like PVR Inox, Cinepolis India, Miraj Cinemas, Multa A2, and MovieMax are on board, offering tickets at the special price of ₹99. Kamal Gianchandani, head of the Multiplex Association of India (MAI) and CEO of PVR Inox Pictures, highlighted the extensive reach of this initiative, stating that approximately 4,000 screens will participate. He noted, 90-95 percent of seats will be available for ₹99. Many single screens will offer tickets for prices lower than ₹99, some going as low as ₹70.
Image courtesy: Business Standard
Kickstarting the Summer Holiday Season
Gianchandani believes this offer will be a great way to kickstart the summer holiday season for theaters. Although the one-day event might not significantly impact the overall box office, it aims to energize the market as the holiday season begins. “It is a new holiday season for us with films jostling for dates starting June. A lot of clashes are expected as many producers did not release films in April and May due to elections,” he mentioned.
Taking advantage of the ₹99 ticket offer is straightforward. Here’s how you can secure your seats for Cinema Lovers Day 2024:
1. Visit the PVR or INOX Websites: Navigate to the official PVR or INOX websites.
2. Select Your Movie and Showtime: Choose the film you want to watch and your preferred showtime.
3. Book Your Tickets: Complete the booking process to confirm your ₹99 tickets.
Alternatively, you can book through third-party websites like BookMyShow and Paytm, where the offer is also available.
Image courtesy: Times Of India
Anticipating Higher Occupancy
With this attractive offer, higher occupancy is expected in theaters on Cinema Lovers Day. The initiative is particularly timely, following a weak March quarter for the cinema industry, which suffered from a lack of appealing content in Hindi and other languages and a limited number of Hollywood releases. The ongoing General Election has also disrupted the flow of new releases. However, with a stronger content lineup anticipated from June onwards, the industry is optimistic about a resurgence in viewership.
Image courtesy: Instagram
What’s Excluded?
While the ₹99 ticket offer is enticing, it does come with some exclusions:
Premium Formats: The offer does not include premium formats like IMAX and recliners. For these experiences, regular ticket prices apply.
Additional Costs: The ₹99 ticket price does not cover convenience fees or GST (Goods and Services Tax), which are typically added during online bookings. These additional charges may vary depending on the booking platform used.
Cinema Lovers Day 2024 is a golden opportunity for movie enthusiasts to enjoy the latest films at a fraction of the usual cost. By offering tickets at ₹99, theaters aim to attract more viewers and reignite the public's love for the big screen experience. Whether you prefer the charm of a single screen or the luxury of a multiplex, there’s something for everyone on this special day. So, mark your calendars for 20 September, 2024, and get ready to celebrate cinema in an affordable and exciting way.
Image courtesy: Y20 India
Q1. What movies are included in the ₹99 ticket offer on Cinema Lovers Day 2024?
Answer: The ₹99 ticket offer applies to all latest movie releases available at participating theaters on Cinema Lovers Day, 20 September, 2024. This includes a wide range of genres and languages to cater to diverse audience preferences. You can check the specific movie listings and showtimes on the official websites of the participating theaters, such as PVR, INOX, and other multiplex chains, or on third-party booking platforms like BookMyShow and Paytm.
Q2. Are there any additional costs associated with the ₹99 tickets?
Answer: Yes, while the ticket price is ₹99, additional costs such as convenience fees and Goods and Services Tax (GST) are not included in this price. These extra charges will be added during the online booking process and may vary depending on the platform you use for booking. It's advisable to check the final price breakdown on the booking platform before completing your purchase.
Q3. Can I purchase tickets for premium formats like IMAX or recliners at the ₹99 price?
Answer: No, the ₹99 ticket offer is only valid for regular seating. Premium formats such as IMAX, 4DX, MX4D, and gold recliner seats are not included in this offer. However, these premium experiences are available at a discounted rate of ₹199 on Cinema Lovers Day. Regular ticket prices apply to all other premium formats not covered by the special ₹99 or ₹199 offers.
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